The Ask the Expert webinar series features ASCFG member experts who share their ideas, insights, and lessons learned on a specific topic. Driven by experience, these webinars provide a robust overview of the topic before segueing into an interactive question and answer period for attendees. View our forthcoming sessions below! Members can access recordings of prior webinars in the ASCFG Members Only Education Center here.

Testimonials from ASCFG Members

“I really loved those sessions. I learned something useful every time.”

“It has been an outstanding experience, especially during Covid, when we have lacked face-to-face opportunities to meet.”

The Ask an Expert session for August has been cancelled. See you next month! 

Cut Flower Farming; Growth & Profit in your Business

Monday, September 12

8:00 p.m. EST

Presented by Roz Chandler, Field Gate Flowers



Roz is a flower farmer at Field Gate Flowers in Lathbury, England, growing beautiful British blooms for client’s weddings and events, plus selling to local florists. She also owns The Cut Flower Collective, specialising in courses in cut flowers. She is passionate about helping farmers, small holders, landowners, and florists globally create profitable businesses from farming cut flowers.

Having taken the journey from learning how to grow cut flowers all the way to running the profitable and sustainable business at Field Gate Flowers and The Cut Flower Collective, Roz understands the struggles of flower farming – not least that there is more to it than just growing flowers!

With over ten years as a flower farmer and thirty years as a marketer, Roz is uniquely placed to help flower farmers develop their businesses into profitable enterprises using marketing to drive sales and growth – both of cut flowers and by monetising their knowledge and experience.

In this session, Roz will share her strategies for maximising the profitability of your flower farm through effective marketing. She will also cover how to diversify your offering through building your audience through lead generation for online courses and training.


COMPLIMENTARY FOR MEMBERS
The Zoom invitation will be emailed to all members on the day of the event.

Recording of this session will be archived in Members Only! 



Crop Planning and Succession

Monday, October 10

8:00 p.m. EST

Presented by Jeanie McKewan



Whether you are growing for markets, grocery stores, floral designers, or your farmstand, you want a bright mix of flowers all season long. In an attempt to demystify succession planting, Jeanie McKewan, former owner of Brightflower Farm, will take you through the steps of planning your crop to make sure you have all the flowers you need and want throughout the season.


COMPLIMENTARY FOR MEMBERS
The Zoom invitation will be emailed to all members on the day of the event.

Recording of this session will be archived in Members Only! 



Previous 2022 Presentations

Mechanizing Small-scale Farms

Monday, July 11

8:00 p.m. EST

Presented by Nicole D’Agata, Painted Tulip LLC



Your farm has grown. It’s no longer cost effective nor efficient to use human labor for all Field work. Where do you go from here?

I will explore different options to help you mechanize your farm, from small- to mid-sized equipment; from hand-run equipment like the paper chain planting system to different-sized tractor options.

The Painted Tulip Flower Farm is one and half acre cut flower farm in Vermont, which began with all human labor. Over the years I have slowly mechanized to make farming easier and more efficient. My farm is no-till, through which I have built up my soil from gravel to soil with good humate levels. I still use people to weed and plant.

I look forward to share options and answering questions.
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Find a recording of this session here


Building a Profitable Farm on Limited Land

Monday, June 13

8:00 p.m. EST

Presented by Fawn Rueckert, Sego Lily Flower Farm



Sometimes our dreams are bigger than the land we can access. We can still build profitable and fulfilling farm businesses on small properties. Fawn Rueckert of Sego Lily Flower Farm, a micro farm in the intermountain West, 
will be sharing what she’s learned about finding opportunities to grow on limited land.


 

Find a recording of this session here



Irrigation Basics and Complications
Monday, May 9, 2022
8:00 p.m. EST
Presented by Jennifer and Aaron Kinney, Piscasaw Gardens



Piscasaw Gardens has cultivated field-grown cut flowers for over 12 years. They employed dripline irrigation on 3 acres for 10 years, and 2 years ago made the switch to overhead irrigation on 5 acres. Owner Jenny Kinney will share the details of their successes and failures, while offering technical and general suggestions. Higher-end irrigation systems will be discussed, but Jenny will emphasize budget-friendly ways to get those precious flowers watered!

 


 

Find a recording of this session here!



Perennials for Cut Flowers and Foliage
Monday, April, 2022
8:00 p.m. EST
Presented by Lyndsay Biehl, Wildroot Flower Co.



Join Lyndsay as she shares how and why you should be investing in your farm for the long game with perennials. She will share unique ways to incorporate perennials to help reduce labor costs and increase your bottom line. And, of course, she will share her favorite perennials for cut flower and foliage production.

 

 


 

Find a recording of this session here!



Beyond Dahlias: scaling up for profitability
Monday, March 14, 2022
8:00 p.m. EST
Presented by Frank and Pamela Arnosky



Frank and Pamela have been growing field and greenhouse cut flowers for nearly 30 years. We have experience growing over 75 different varieties of flowers from seed to sale and have explored all aspects of marketing from farmer’s markets to grocery stores and currently run a wildly successful on-farm market. Post-harvest handling is a passion of ours, and we have worked hard to learn the best ways to harvest and handle specialty cut flowers in a climate as wild as Texas. We have an unbridled enthusiasm for what we do, and for many years have shared our experiences in columns, articles, conference presentations and farm tours. And we are still learning something new every day.


Find a recording of this session here!



The Basics of Growing in High Tunnels
Monday, February 21, 2022
8:00 p.m. EST
Presented by Laura Beth Resnick, Butterbee Farm



High tunnels provide crucial season extension for those pesky spring and fall holidays. Butterbee Farm uses unheated hoophouses to provide blooms for Mother’s Day and Thanksgiving in Zone 7a. Join Butterbee Farm for a close look at their systems for growing in unheated high tunnels, from choosing what to grow to bed preparation. Other topics covered will include pest management, salt buildup, fertility, and crop rotation.


 

Find a recording of this session here!



Labor Management
Monday, January 10, 2022
8:00 p.m. EST
Presented by Mike and Polly Hutchison, Robin Hollow Farm



In 2022, labor quality and quantity is more important than ever.  Join Polly and Mike Hutchison as they share the ins and outs of hiring, training and promoting employees in a farm setting.  Mike and Polly have been hiring and training farm staff for over 30 years.  At Robin Hollow Farm, they have developed effective systems for hiring and managing employees and they look forward to sharing with all of you! 


 

Find a recording of this session here!



How about you? Do you have a farming innovation, a new harvest process, or a design discovery to share with your fellow members? Do you grow cut flowers in another country? Contact us at [email protected]g and let’s talk!