The Ask the Expert webinar series features ASCFG member experts who share their ideas, insights, and lessons learned on a specific topic. Driven by experience, these webinars provide a robust overview of the topic before segueing into an interactive question and answer period for attendees. View our forthcoming sessions below! Members can access recordings of prior webinars in the ASCFG Members Only Education Center here.

Interested in hosting a webinar? Learn more here!


Testimonials from ASCFG Members

“I really loved those sessions. I learned something useful every time.”

“It has been an outstanding experience, especially during Covid, when we have lacked face-to-face opportunities to meet.”

Is Agritourism Right for Your Farm?
Monday, November 14
8:00 p.m. EST
Presented by Melissa Fery and Audrey Comerford.

Join Melissa Fery and Audrey Comerford from Oregon State University Extension as they share their expertise in agricultural tourism (often also called agritourism). Attendees can expect to learn about the concept and to discuss the goals of agritourism; to see examples of what agritourism can look like in different farming environments; and to consider different factors before embarking on an agritourism endeavor. We look forward to seeing you!

Melissa Fery is an Associate Professor for the Oregon State University Extension Service serving small farms in the southern Willamette Valley. She has been supporting Oregon agriculture in the areas of soil quality, small-scale livestock and pasture production, and land stewardship for over 20 years. Most recently she has been working with farmers and ranchers to explore agricultural tourism and on-farm marketing to diversify income and aid in farm succession. Melissa and her family live on a small farm where she enjoys a rural lifestyle, growing plants and raising animals. You can reach her at [email protected]

Audrey Comerford serves as the Agritourism Coordinator for OSU Extension Service in Marion, Polk and Yamhill Counties in Oregon. Growing up in the Willamette Valley gave her the opportunity to be familiar with diverse farming activities. Audrey’s efforts strive to bring education and understanding about the benefits of agritourism and farm-direct marketing as an additional revenue source to farmers, tourism groups and government entities. She is part of the OSU College of Agriculture’s Agritourism Working Group and currently collaborates with organizations such as Travel Oregon, Oregon Agritourism Partnership and local tourism offices. She currently lives on a small farm with her husband and raises sheep for fiber. You can reach her at [email protected]


The Zoom invitation will be emailed to all members on the day of the event.

Recording of this session will be archived in Members Only! 

Developing a Social Media Strategy for Your Farm
Monday, December 5
8:00 p.m. EST
Presented by Hannah Muller

Join Hannah Muller from Full Belly Farm to learn about social media strategies for flower farmers and growers! Social media is a powerful communication and sales tool for businesses. But which platforms and techniques are best for your operation? Attendees can expect to discuss the purpose, advantages, and disadvantages of different social media platforms before moving onto reviewing different strategies for promotions, sales, and more. We look forward to seeing you!


The Zoom invitation will be emailed to all members on the day of the event.

Recording of this session will be archived in Members Only! 

Previous 2022 Presentations

Crop Planning and Succession

Monday, September 12

8:00 p.m. EST

Presented by Jeanie McKewan

Whether you are growing for markets, grocery stores, floral designers, or your farmstand, you want a bright mix of flowers all season long. In an attempt to demystify succession planting, Jeanie McKewan, former owner of Brightflower Farm, will take you through the steps of planning your crop to make sure you have all the flowers you need and want throughout the season.

Sponsored by:



Find a recording of this session here

Mechanizing Small-scale Farms

Monday, July 11

8:00 p.m. EST

Presented by Nicole D’Agata, Painted Tulip LLC

Your farm has grown. It’s no longer cost effective nor efficient to use human labor for all Field work. Where do you go from here?

I will explore different options to help you mechanize your farm, from small- to mid-sized equipment; from hand-run equipment like the paper chain planting system to different-sized tractor options.

The Painted Tulip Flower Farm is one and half acre cut flower farm in Vermont, which began with all human labor. Over the years I have slowly mechanized to make farming easier and more efficient. My farm is no-till, through which I have built up my soil from gravel to soil with good humate levels. I still use people to weed and plant.

I look forward to share options and answering questions.

Find a recording of this session here

Building a Profitable Farm on Limited Land

Monday, June 13

8:00 p.m. EST

Presented by Fawn Rueckert, Sego Lily Flower Farm

Sometimes our dreams are bigger than the land we can access. We can still build profitable and fulfilling farm businesses on small properties. Fawn Rueckert of Sego Lily Flower Farm, a micro farm in the intermountain West, 
will be sharing what she’s learned about finding opportunities to grow on limited land.


Find a recording of this session here

Irrigation Basics and Complications
Monday, May 9, 2022
8:00 p.m. EST
Presented by Jennifer and Aaron Kinney, Piscasaw Gardens

Piscasaw Gardens has cultivated field-grown cut flowers for over 12 years. They employed dripline irrigation on 3 acres for 10 years, and 2 years ago made the switch to overhead irrigation on 5 acres. Owner Jenny Kinney will share the details of their successes and failures, while offering technical and general suggestions. Higher-end irrigation systems will be discussed, but Jenny will emphasize budget-friendly ways to get those precious flowers watered!



Find a recording of this session here!

Perennials for Cut Flowers and Foliage
Monday, April, 2022
8:00 p.m. EST
Presented by Lyndsay Biehl, Wildroot Flower Co.

Join Lyndsay as she shares how and why you should be investing in your farm for the long game with perennials. She will share unique ways to incorporate perennials to help reduce labor costs and increase your bottom line. And, of course, she will share her favorite perennials for cut flower and foliage production.




Find a recording of this session here!

Beyond Dahlias: scaling up for profitability
Monday, March 14, 2022
8:00 p.m. EST
Presented by Frank and Pamela Arnosky

Frank and Pamela have been growing field and greenhouse cut flowers for nearly 30 years. We have experience growing over 75 different varieties of flowers from seed to sale and have explored all aspects of marketing from farmer’s markets to grocery stores and currently run a wildly successful on-farm market. Post-harvest handling is a passion of ours, and we have worked hard to learn the best ways to harvest and handle specialty cut flowers in a climate as wild as Texas. We have an unbridled enthusiasm for what we do, and for many years have shared our experiences in columns, articles, conference presentations and farm tours. And we are still learning something new every day.

Find a recording of this session here!

The Basics of Growing in High Tunnels
Monday, February 21, 2022
8:00 p.m. EST
Presented by Laura Beth Resnick, Butterbee Farm

High tunnels provide crucial season extension for those pesky spring and fall holidays. Butterbee Farm uses unheated hoophouses to provide blooms for Mother’s Day and Thanksgiving in Zone 7a. Join Butterbee Farm for a close look at their systems for growing in unheated high tunnels, from choosing what to grow to bed preparation. Other topics covered will include pest management, salt buildup, fertility, and crop rotation.


Find a recording of this session here!

Labor Management
Monday, January 10, 2022
8:00 p.m. EST
Presented by Mike and Polly Hutchison, Robin Hollow Farm

In 2022, labor quality and quantity is more important than ever.  Join Polly and Mike Hutchison as they share the ins and outs of hiring, training and promoting employees in a farm setting.  Mike and Polly have been hiring and training farm staff for over 30 years.  At Robin Hollow Farm, they have developed effective systems for hiring and managing employees and they look forward to sharing with all of you! 


Find a recording of this session here!

How about you? Do you have a farming innovation, a new harvest process, or a design discovery to share with your fellow members? Do you grow cut flowers in another country? Contact us at [email protected] and let’s talk!